Promote Your Business or Cause Offline

Besides promoting your business or cause online using social media, you still have to use some traditional offline marketing.  The internet has made it easier to use those traditional ways for marketing and keep the cost down.  In promoting a few of my business endeavors I came across

I took the advice of a friend and picked up a copy of a local business journal.  From that I was able to gather the names of new businesses and their addresses.  I then created a database using a contact database template I downloaded for free from Microsoft.  I was able to add the information to the database and then use Word to print labels for the postcards I designed.  The postcards were easy to create online and keep the look and feel of my book.  I slapped on the labels and a $.28 cent postcard stamp.  The 100 postcards were free thought VistaPrint (special promotion) and I only paid for shipping plus for a few modifications I had made.

Postcard - Promote Your Business or Cause using Social Media

Besides postcards there are many ways to catch the eye of a potential customer.  You could create a t-shirt with your businesses logo and web address and give it away as a prize.  With websites like VistaPrint you can even get your first t-shirt free plus shipping.  There are tons of ways you can promote your business or cause offline and bring those new customers to your online endeavors.


BookmarkSince I am promoting a book I used Overnight Prints and created a bookmark that I handout to potential customers.  The bookmark is something they can use and is always reminding others on where they can buy my book or join the Facebook fan page.  Make sure you add all important information such as Facebook page, Twitter User Name, blog address or website URL.  Keep your theme the same for all promotional items to make your brand stand out.  Notice how the postcard above has the same look at the bookmark to the left.  Both have the same look as the cover of my book.



Have fun with your promotion and feel free to post a comment with link to your offline promotional designs.

Find out more about Social Media at: Dennis J Smith – Social Media Author

How to set your Facebook Fan Page landing page

How to set your Facebook Fan Page landing page

By default the "Wall" tab is the first thing someone sees when visiting your Facebook fan page. But you can change that under "Edit Page" and then "Wall Settings". It's simple!

Wall Settings for Default Landing Tab

In the Wall Settings/View Settings section look for "Default Landing Tab for Everyone Else:" and choose your landing page from the drop down menu. Now when others land on your fan page they'll see what ever page you choose first. Keep in mind that the view you will always see is the default "Wall" view of your page. Plus by using FBML (Facebook Markup Language) you can create custom landing pages. There's more information on FBML and Facebook applications in Promote your Business or Cause using Social Media - The Book. If you find this information helpful please "Like" this page to stay current.

Article originally posted on Dennis J. Smith – Social Media Author

Google releases App Inventor for Android App Development

How to build your own Google Android apps

There are so many apps available for smart phones these days, it must be really easy to make them, right?

Video Preview: App Inventor


Usually, you need to have some sort of programming skills. But the folks at Google have come up with a way for anyone to create apps for its Android mobile operating system, with App Inventor, a by-the-numbers app building website.

As with most new things from Google, the site is closed to the general public, but Google is taking applications for invitations to join "over the coming weeks."

Below, a fun video from Google showing how you and the cat can get to work making apps, just by opening the program, and connecting your Android device to the computer.

Read more on Android Apps and reviews at

By Jefferson Graham – Reposted from

Web Guy Guru Recommends: